
EMPLOYER BRANDING: HOW TO MAKE CANDIDATES PROACTIVELY SEEK OUT YOUR ENTERPRISE
In the increasingly competitive labor market, "talent shortage" is no longer an isolated issue for a single enterprise or industry. According to a ManpowerGroup survey in early 2026, up to 77% of enterprises in the Asia-Pacific region struggle to find suitable personnel. One of the core, yet frequently underestimated, reasons is the lack of adequate investment in employer branding.






